Today’s customers need a 1:1 experience. Companies need to plan and optimize every single interaction they craft. Thereafter, the personalized content should be delivered at the time when maximum impact can be created, at any/ all channel(s) customer expects.

Marketing Cloud does let you do everything stated above with each interaction – Listen. Monitor. Analyze. Get intelligence. Manage. The platform allows you to stay in constant touch with customers irrespective of his ever-changing context —smartphone, tablet, laptop.

Let’s discuss how you can put various channels to use, using the power of Marketing Cloud.

Email

Basic:

  • Using data from any source, create basic marketing campaigns as well as sophisticated 1-to-1 messages
  • Schedule delivery of messages and custom reports

The + factor:

  • Segment customers based on profile data using drag-and-drop segmentation tools
  • Optimize content for mobile
  • Use built-in templates to design, or employ HTML code and personalized scripting language
  • Setup guardrails to avoid accidental message delivery Run A/B tests and sophisticated performance reports
Mobile

Basic:

  • Use a combination of SMS marketing, push notifications and group messages
  • Create custom templates for outbounds (mobile phone alerts, transactional messages, deals, discounts), text-responses, email opt-in campaigns, information capture and multimedia messages

The + factor:

  • Use location and device type to segment users
  • Use data from all other channels and CRM tools
  • Use open API platform to deliver transactional, time-sensitive messages such as password resets, shipping reminders, alerts and updates
  • Send geofenced messages for coupons or promotions
  • Deliver closer proximity messages using Bluetooth, low-energy beacon devices for specific offers
  • Monitor performance reports on the mobile app
Social

Basic:

  • Monitor conversations about your brand, products, services, competitors, competitors’ products and industry, across Facebook, Twitter, LinkedIn, Instagram

The + factor:

  • Catch every comment and mention (about your brand, products, services, competitors, competitors’ products and industry) across all networks
  • Use machine-learning sentiment analysis and image recognition to monitor relevant audience discussions
  • Find and leverage brand advocates and influencers
  • Use social media feedback for marketing, service, and sales campaigns
  • Add social posts to your customer’s information
  • Make use of built-in social advertising
  • Easy management of social and marketing activity with Marketing Command Center
Advertising

Basic:

  • Drive and manage the display advertising ecosystem securely

The + factor:

  • Send Advertising Audiences data from Facebook, Google, Instagram, Twitter and YouTube to Salesforce Data Management Platform (DMP)
  • Send audiences to Salesforce DMP through Journey Builder
  • Match and marry advertising with email, while suppressing ads to existing customers
  • Use Customer Match to reach audience, and Similar Audiences to reach lookalikes
  • Reach across digital advertising - Facebook, Twitter, Instagram, Messenger, Google Search, YouTube, Gmail and Audience Network
  • Direct lead automation to Sales Cloud
  • Use journey builder to power advertising and running campaigns
  • Measure and view results using dashboards, revenue events
Web

Basic:

  • Create dynamic, custom webpages

The + factor:

  • Create consistent content across landing pages, microsites, Facebook tabs, mobile apps
  • Develop customized landing pages and microsites using CloudPages
  • Gather customer preferences and purchase habits in real-time
  • Use Personalisation Builder to create personalized content and get predictive recommendations for each customer, based on their behavior and attributes.

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